Nothing says quiet luxury like honey-blonde highlights that look like they’re fresh from the French Riviera. Now, with CHI Bleach & Shine, you can help even your darkest-haired clients channel Sofia Richie with this low-maintenance, high-impact look. Made with aloe and natural oils, CHI Bleach & Shine works to add health and shine to hair while lifting up to 9 levels. Combined with CHI Bond & Seal and Royal Treatment Bond Rebuilder, this look is as glossy and healthy as it is glam.


Formula 1: 30 grams of CHI Bleach & Shine + 45 grams of CHI Developer 30 Volume + 2 pumps Royal Treatment Bond Rebuilder.

Formula 2: 15 grams 10s + 60 grams of 9I + 3 shots of Violet Additive + 1 shot Blue Additive + 75 grams of CHI Developer 10 Volume.

Step By Step

Step 1: Start by sectioning the hair from crown to ear into four quadrants.

Step 2: Starting in the back, weave and back-comb one-inch sections so the lightener stays in place in the foil. Spritz each section with CHI Royal Treatment Bond & Seal to protect against breakage and apply the lightener below the teased area.

Step 3: At the crown, weave and back-comb into one-inch areas. Use a diagonal forward part just above the ear for a natural, blended look.

Step 4: Feather the lightener near the teased area. This process will be repeated over the other ear.

Step 5: For the moneypiece section, remove the baby hairs and apply lightener using a diagonal brush.

Step 6: For the last front quadrant section, weave a one-inch section and back-comb to the root. Continue with the same one-inch sectioning and weave the remaining hair until the entire quadrant is complete.

Step 7: Rinse with warm water and wash and condition with Royal Treatment Bond & Repair Shampoo and Conditioner.

Step 8: Using the LG CHI Color Master Factory, mix your toner using Formula 2.

Step 9: Starting at the back, saturate the hair with the toner formula.

Step 10: Let the toner process for 10 – 15 minutes, then rinse with warm water and shampoo and condition with Royal Treatment Color Gloss Blonde Enhancing Purple Shampoo and Conditioner.

Step 11: Blow dry and, using a CHI LAVA 1″ Curling Iron, create loose body waves.

Step 12: Finish with Royal Treatment Ultimate Control Hairspray and Royal Treatment Rapid Shine Spray for a glossy, healthy look!