Farouk Systems Offers Assistance to Form the First Cosmetology and Barber Association in Texas

Farouk Systems Offers Assistance to Form the First Cosmetology and Barber Association in Texas

Dr. Farouk Shami addressing ABBA

Dr. Farouk Shami and Farouk Systems, Inc. recently hosted a meeting with the founder of the National Licensing Association along with leaders in the beauty industry, top cosmetology schools and lobbyists.

The goal was to form the first association dedicated to the beauty industries in Texas. Spear-headed by Dr. Shami, this initial meeting helped to set forth the first steps needed to create ABBA of Texas (Allied Beauty and Barber Association). Those in attendance voted on the name, logo and setting up a temporary board of directors. They also formed committes and levels of membership.

The levels of membership will include: cosmetologists, estheticians, barbers, Cosmetology Schools and Industry Corporations.

According to Dixie Russell, CHI Schools Director, “Due to the beauty and barbering industry being hit to deregulate and lower education for upcoming stylist and barbers, we felt the need to be heard and bring a louder voice to Texas Legistration and Capital Hill. Uniting Cosmetologists, Barbers and our Texas Cosmetology & Barber Schools, we feel that our voice would be better communicated to those that truly have no idea the science and education behind our beloved field.”


  • Educate and mobilize the industry on legislative matters
  • Provide continuing education
  • Become the eyes and ears of the industry for national, state, and local issues
  • Increase awareness, profile and status of industry
  • Preserve and advance the integrity of the cosmetology industry through education, public awareness and to protect it from unwarranted legislative action with a practical and common sense approach

AABA of Texas Board Members:

President – Sharon Gamblin
Secretary – Dixie Russell
Director 1 – Carolyn Howard, HTS
Director 2 – Stephen Holt
Director 3 – Sharla Wooten
Director 4 – Rebecca Holland

To date, several committes have been established such as the Executive Committee, Planning Committee, Membership Committee, Communications Committee and Committee Support.

ABBA’s next meeting will be held for Board of Directors and Committee members on Feb. 9th and 10th in Austin, Texas to further solidify the association’s affairs, by-laws and updates.

CHI Education Symposium Brings Together Artists from Around the World for Colorful Collaboration

CHI Education Symposium Brings Together Artists from Around the World for Colorful Collaboration

Farouk Systems, Inc. hosted its 4th Bi-Annual CHI Education Symposium for cosmetology instructors across the US. Over 80 instructors from CHI Partner Schools traveled to Houston for this three-day educational event.

Each instructor attended the official welcome party held at Bella Vetro, crossing the official red carpet. The evening’s festivities titled, Circus du CHI, gave attendees a vintage styled circus theme that included inspirational art work supplied by the Mosque Art Gallery. The food served, true to the theme, included cotton candy and hot dogs.

The entire Farouk Systems Team dressed in circus style costumes with the official Ring Master, Dixie Russell, CHI Schools Director, who helped orchestrate the experience. As an added highlight, CHI Students were mentored by CHI Elite International Artist Andrew Guerra. He helped the students with finished models in true carnival fashions and hairstyles that complimented the art work. Efrain Liave, CHI Elite International Artist also created a styling show on Friday as well as conducting a hands-on  updo styling class that afternoon that focused on the Royal Treatment line.

The next three-days consisted of educational classes where instructors took courses such as: VA VA Violets with CHI Chromashine by CHI Elite International Artist Andrew Guerra, The Tailored Man by Esquire Barber Anna Perkins, a Milady Class by Patti Wannabaker and Creating a Higher Income by Hollie Lillie and Assistant, Dixie Russell. The symposium also included a tour of Farouk Systems and a special welcome by Dr. Farouk Shami and Lisa Marie Garcia. Before the end of the Symposium, Dixie Russell and Lisa Marie Garcia announced the CHI Partner School of the Year - the Houston Training School.

"Houston Training Schools cosmetology instructors have returned from the CHI symposium with more motivation than ever before.  The Milady classes have instantly improved our theory hour, and business building has impacted our clinic floor sales.  Showing our students pictures of the instructors working on the manikin doing men's cuts and fashion colors with a smile have proved that learning never stops and we as educators are always willing to grow and step outside of the box.  It was a truly inspiring weekend that has also allowed our team of instructors to get on a new level - TOGETHER.  Everyone I on the same page and are more goal orientated than ever. Thank you to the CHI Schools Department, and the whole Farouk Systems family for all you do for education. " Kimberly Poblano, Houston Training Schools - Main campus

According to Russell, “I am so proud of our team this year. Everyone had so much passion for the students and the instructors.”

What the attendees had to say:

“I am so excited to work with your company in many ways, but to begin with I look forward to working with and trying all your lines so that I can become more familiar with them.  I know for a fact my view of the CHI company has forever changed after this event.  Thank you again, and I look forward to hearing from you soon.” 

- A. Michelle Saucedo, Pebble Hills HS Cosmetology Instructor

“I wanted to take a minute to thank you for inviting us to the Educational Symposium again this year. Your enthusiasm for the industry is infectious! And, your facilities are gorgeous and very welcoming. I look forward to our next adventure together. You guys did an amazing job. Way to go, team!”

- Gina Padgett, Salon and Spa Technology Director Hill College

Farouk Systems Helps Porter High School Students Recover from Recent Fire

Farouk Systems Helps Porter High School Students Recover from Recent Fire

Houston, TX – Farouk Systems recently hosted cosmetology students from Porter High School a CHI Partner Cosmetology School after a devasting fire on August 3, 2018. The fire destroyed the cosmetology department of the school and most of the student’s equipment. On September 7, Dr. Farouk Shami invited the students to the company’s headquarters for a tour of both facilities and to gift each student with brand new CHI styling tools. The students also enjoyed refreshments and one-on-one with Dr Shami.

In order for the students to resume their cosmetology training, New Chaney High School another CHI Partner School will open their doors to these students until the Porter High School Cosmetology Department can reopen. After Hurricane Harvey, Farouk Systems invited Lone Star Kingwood Cosmetology Program to utilize their academy until their schools can re-open. To date, students are still using the CHI Academy for their cosmetology studies.

“It is always a pleasure to speak with students who will be the future of our industry, “says Dr. Shami. “Their excitement and eagerness to learn is a tribute to the teaching staff and how the beauty industry has evolved. We are no longer just an occupation, we have become a family filled with talent and creativity that help to make people feel good about themselves.”

According to President of Innovations, Lisa Marie Garcia, “With over 500 CHI partner Schools, we are devoted to helping in time of need. Our CHI Cosmetology Students are a priority for us and helping them to continue their education is vital to the future of our industry.”

To learn more about CHI Partner Schools go to: https://chi.com/chi-schools/

About Farouk Systems:

Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.

CHI Cosmetology Students Win Travel to Vegas, Mentorship and a Week of Beauty

CHI Cosmetology Students Win Travel to Vegas, Mentorship and a Week of Beauty

Holly Jackson, Natasha Rogers, Shakira White,and Rocky Vitelli at NAHA

Farouk Systems, Inc. was a Beacon Program Top Sponsor at this year’s Professional Beauty Association (PBA) Beacon 2018. With over 500 CHI Member Schools across the country, it is the company’s mission to actively support this event and future cosmetologists. This year’s Beacon 2018 and NAHA (North American Hairstyling Awards) was held July 28-30th at the Mandalay Bay Resort & Casino in Las Vegas, NV.

Beacon is designed to help students prepare for a future in cosmetology after they graduate through a national student competition where top entrants win industry-wide recognition and are invited to attend the Beacon event. During each Beacon program, 100 winners and 200 honorable mentions are chosen to attend this specialized business-based, educational student conference.

Global Artist and International Educator for Farouk Systems, Inc., Rocky Vitelli held classes to help select CHI students to enter the NAHA student category 2018.  The training included editorial styling, hair cutting and coloring, as well as how to select models and how to conduct a photo shoot. This provided each student with the tools and skills needed to compete on a global stage. Farouk Systems helped to off-set their travel expenses so each student could compete for the title. As a result, three cosmetology students from the CHI Member Schools (Shakira White and Holly Jackson from Hill College and Natasha Rogers from Lone Star) won a photo shoot, entrance fees, and the trip to walk the red carpet at the NAHA awards with their coach/ mentor Rocky Vitelli.

During the actual Beacon Event, Rocky Vitelli presented an editorial photo shoot seminar sharing with students how to prep models and create a winning look. Rocky was also the main speaker along with Geno Stampora on Saturday night. Farouk Systems, Inc. also sponsored the BEACON BASH where Shakira White and Holly Jackson from Hill College and Natasha Rogers from Lone Star won the rights to attend.

According to Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., “It has been our goal to secure the future of our industry by providing not only superior education but opportunities to help our future stylists achieve their dreams. We are honored to be a Beacon Program Top Sponsor and support the Professional Beauty Association. They have both strived to provide our industry with the tools and education needed in order for us all to become an industry united.”

For additional information about the Beacon program go to: https://probeauty.org/beacon/enter/

To learn more about CHI Partner Schools go to: https://chi.com/chi-schools/

Student Newsletter November 2017 Edition

Student Newsletter November 2017 Edition

Student Newsletter November 2017 Edition


It’s your last 300 hours and you are counting down the days until you can clock out for the last time. There are many emotions running through your mind such as excitement, anticipation, what salon will you work in plus a touch of nervousness. You are anxious to just pass your state board exam and get behind the chair using your training and hands in your client’s hair…better yet, getting paid to do what you love.

Some questions will start spinning in your mind such as what do I wear on my interviews and on the job, will I need to get my fashion budget in place? What if I lose a client? Once a salon hires me, what will I do with myself during my down time waiting for clients? Well, let’s take these and other questions to the Pro's...


Cynthia Diersen

Farouk Systems Artist
Salon: The Color Bar

CHI Insider Student Newsletter-thecolourbar

Cynthia Diersen is a salon owner and stylist in Houston, TX. She has mastered her craft with a specialty in color. Her 18 years in the industry have exposed her to some of the top names in hairdressing and have elevated her to accomplish a respected position with Farouk Systems, Inc. as a CHI Elite International Artist and CHI Executive Educator. Her love for learning new ways of working with hair, color and cuts keeps fueling her passion for sharing all that she discovers. Her talents have accomplished her a finalist position in the Creative Color category at the Behind The Chair awards as well as earning her the CHI Editorial Stylist of the Year 2017 award. Her expertise have been highlighted by Behind The Chair, Modern Salon, Mane Addicts, Miami Fashion Week and shows in Europe, Mexico and across the USA. Cynthia is a firm believer in sharing to engage and inspire her fellow stylists so they return to their salons with more confidence than before and elevate their skills to the next level!

Efrain Leiva 

Farouk Systems Artist
Salon: Pyramid Hair Studio & Retreat

CHI Insider Student Newsletter-PyramidHairStudio

With a hairdressing career spanning more than 35 years, Efrain Leiva has made his mark traveling around the globe educating and inspiring fellow artists. As a Farouk Systems International Elite Artistic Team member and Miss Universe and Miss USA stylist, Leiva captivates audiences with his fashion-forward yet achievable hairstyles and up-styles. Leiva’s creative abilities expands beyond his natural artistry of styling; he is also known for utilizing contrasting color techniques to enhance styles. Efrain’s passion for the beauty industry is matched only by his desire to teach others. He also holds his Instructors license for the State of Texas, Leiva believes that his role as a Farouk Systems’ educator is to spread the knowledge that he has gained over the years to guide others through their hair journey. Embodying positivity and humbleness, Leiva’s talents and personality have brought him far and given him unimaginable success.

Q: How important is it to dress fashionable in the salon? What are some budget friendly styles/suggestions?
Cynthia – “Dressing for our role as an image expert is very important; you are in a position to inspire others to stay current and putting an effort into their own appearance. Stylists need to reflect what we recommend and dressing fashionable as part of our job! You don’t have to break the bank to do so; I have found great deals at White House Black Market Outlets, TJ Maxx, Target and Marshall’s! Be cautious when shopping for “disposable clothes “as I call it. They might be a great bargain, but they fall apart easily and lose their original shape thus resulting in a sloppy overall look. Instead, invest more on something that has better quality materials and will withstand the everyday wear of the salon pace! Ladies...leggings/tights must NOT be see through! Accessories can spice up any outfit but be aware, that not all accessories are task friendly! Multiple bracelets or those with charms catch water when shampooing which results in water dripping in the guest’s face, and that’s not relaxing! Don’t stress about your wardrobe, look what other stylist are wearing in the salon, get ideas from them, don’t be afraid to ask them for tips! We are all on the same team!”
Efrain – "Always remember entering in this profession you are part of fashion, you will set the standards for a lot of your clients. They trust us, not just with their hair, but we become their personal wardrobe, make up and fashion manager, not forgetting their personal therapist as well. Learn how to read the area and clientele you work with. Black clothing is a great foundation, always safe and it doesn’t have to be boring. On any season styles will change and you can always combine them, but most important is to be groomed (put together) before you start your day in the salon. Officially you are a hairstylist once you leave your house, use your image as your personal business card, engaged them with a first impression. To look like a million dollars you don’t have to spend it. You can even go to the local discount stores and find simple black tops and bottoms, mix and match. Take care of them and they will last."
Q: How important is it to start building your clientele in school? How can you get them to the salon after graduation?
Cynthia – “The practice of offering a great overall experience to a salon guest, starts in school! Instead of going to school, act like you are going to work. By the time you graduate, you will have acquired certain habits that will set you apart from the rest. Once you graduate, your school guests will be more willing to support and follow you in your career path since you have set a higher standard of experience and they won’t want anything less than that. You can also offer them incentives for a limited time as you transition from student to professional service provider. For example a free hair cut with any color service? Don’t forget to send them a nice hand written card letting them know that you have graduated and will be taking clients at the new salon. Let them know of your deal, and don’t forget to drop in your salon business card.”
Efrain – “You have to take beauty school seriously and view it as your career; this is a profession, not a JOB. You have to approach hairdressing with this attitude. Taking care of clients you service in beauty school and retaining them and having them graduate with you. Transition it into a new professional relationship that they will be willing to pay accordingly for. They will follow you and be loyal because they love what you are able to do for them. This is your training for the beginning of your days at the salon. This is the reason every day in school you have to be prepared to conquer the world, and overcome everything coming in front of you. Many obstacles will show in the first part of your professional development, as part of your training to succeed. This is the most beautiful profession in the world and you have to be ready to achieve your goals. It starts with you, give a follow up call the day after. This might sound scary, but they will love the fact you took the time to pick up the phone. Ask them are they enjoying their new look? Another way to help get them to follow you is to educate them. Yes- educate them. Show them how to style their hair, what product to use, and why you are using it. Give a few quick tips to help them “style on the go”. They will always remember how you took the time and helped them out. Always show your clients that you care.”
Q: What are some ideas to sharpen your skills on a slow day in the salon? How can these days be turned into post for social media? Marketing yourself during down time.
Cynthia – “ Slow days are never fun in the salon but they are great practice/learning days and advertising your work on social media is a great way to spend your down time! We can always improve on polishing our skills and timing. Speed and consistency comes with practice, so keep your mannequin and stand handy, if you know one skill is not up to par as your other skills, do it, then do it again, then do it again! Another way is to have a friend visit you at a special rate for those days and reward them with a little something extra if they bring another guest your way! Document yourself in video and photos! Before and after shots are GREAT and they are eye catchers on social media! I love seeing progress in work and so do potential guests! Be discreet about your availability- a “wide open book” is never good to advertise! Using verbiage like “An appointment slot for a highlight and cut just came available for tomorrow’s schedule.” Or “I’m offering an upgraded blowout finish with the reservation of this time slot only!” No holds!” Sounds much better than “I have 3 hours wide open tomorrow because I had a last minute cancelation. Who needs their hair done?” Don’t sound desperate-sound in DEMAND!”
Efrain – “ Approach slow business days as appointed training and marketing days, always be positive, everyday life is different. Your positive energy will attract positive results in life. Be sharp, schedule in daily training, even in slow days this will keep your mind focused for creativity. Education and knowledge will help you succeed in life and of course in this very competitive profession, practice makes masters. Use your family and friends as your billboards, there is no better business card! Today’s access to social media make the most of it by saving pictures from your busy days. You can always post these when you are slow. Stay tuned with latest videos, pictures and ideas to create your own. Creating a unique piece and photograph it using neutral backgrounds don’t forget to use great hash tags. Promote yourself as well your own salon or the one you work for. The most important suggestion is to help you to reach a bigger audiences be a designer not a duplicator.”
Q: How important is it to dress fashionable in the salon? What are some budget friendly styles/ suggestions??
Cynthia –

1. Time matters! Yours and theirs! Arrive before your guest in the morning and “on point”! No one likes to wait plus it is disrespectful to others if you’re late. Be as available when you’re scheduled and make it a priority to run on time as closely as possible. If you know you’re running behind, be courteous and have your receptionist call or text letting them know. They will appreciate the heads up and they might get an extra errand done before they come to see you.

2. Consult like a Doctor. You are the professional! There is an uncomfortable level of disconnect between what a guest feels they receive in their consultations with their stylist. What a stylist feels they deliver, and what the client feels they are receiving are different. Look at these polls. Only 7% of 5,000 guests felt they received an OK consultation. 93% of 500 Stylist felt they delivered a great consultation 100% of the time! HUMM, major disconnect? The truth is, we should not rush our consultations; we should know how to gather our information intelligently in the most efficient way possible. Use reflective listening to confirm any and all requests from your guest. My personal formula for consultations is to not begin until the E.R.B. (Expectation, Reality, Budget) are all clear and all align with each other. Repeat what you received from the conversation. Ask them do you feel comfortable and confident with our selection today?

3. Be consistent in your work, your good habits, your care thus takes us back to PRACTICE. That’s it. It’s simple, yet effective.

4. Be professional-talk less, listen more. Know when to not talk at all! We are in a business that is creative and social, but we need to stay professional and focused! We need to allow the guest to do the talking and we can lead the conversation. We should adjust and adapt to their comfort and topics of interest. Do not over share- no details about your personal life. Personal life and political views or religious beliefs are to be avoided.

*A side note: Why do guests do not return? Their Stylist did not make the proper professional recommendations in hair care products! I know, crazy but true! So don’t be shy-tell them why you use that “Silk Therapy” on everyone who sits in your chair and why they need to take it home with them today!

Efrain – “What I hear behind the chair...The first complaint a customer has when they come to my chair is: They say “other stylists don’t listen to me”. So, I always make a point to listen to them. Educating my clients gives them the confidence in my ability to get the desired results. Remember their complaint is, stylists not listening, I approach this problem in a different way, because I am the professional I have a license to do so. For 35 years behind the chair I have traveled the world, watching many stylist do things the wrong way. And we should learn not just from the good ones but also from those who are doing it wrong. Proper finish is a success to show your art, don’t rush, and recommend professional products and tools for them to duplicate what you just did, they will take those home and enjoy finishing and duplicating on a daily basis. And of course, be available and remember you are in business because of them!! Not the other way around. In closing, Success is the result of knowledge and sacrifice. Quick review- not listening, poor finish, not able to duplicable the look –or what you just reviewed in your consultation. Availability; get them pre–booked, this way they will not have to worry about getting back in they already are!”
CHI Insider Student Newsletter-WhatsTrending2
Pre-lighten with CHI Blondest Blonde

Whisk thoroughly with 40vl CHI Color Generator

Denim Light Wash CHI Ionic Permanent Shine Color

  • 13ULP (.4oz)
  • 11I (8oz)
  • Blue (.5oz)

Whisk thoroughly with 10vl CHI Color Generator

Perfect Blush with CHI Shine Shades

  • 10S (.5oz)
  • 8R (cap full)
  • Clear (1.5oz)

Whisk thoroughly with 10vl CHI Color Generator

CHI Chromashine Pastel Yellow


Efrian – Miss Universe Stylist

& living the American dream

CHI Insider Student Newsletter-MissColumbia2011-2

  1. Divide the hair in 9 diagonal sections using apex as center of each sectioning. Using CHI Magnified Volume hair spray on base then roll the hair on 1 1/4 inch subsections and allow to cool with clips
  2. Remove curl clips comb through hair with wide tooth comb straight back for more fullness (back comb if needed on root areas)
  3. CHI Pliable Polish and a drop of CHI Silk Infusion, as your cocktail (emulsify in your hands) then run fingers through hair to comb down fly a way’s
  4. For that Crowning look-finish with CHI Royal Treatment Ultimate control Hair Spray and CHI Royal Treatment Rapid Shine Spray – remembering spraying too close will make the hair look wet and go flat much faster.

Miss Columbia 2011
Miss Daniella Alvarez

Colombia is dear to Efrain’s heart. Born Colombian, Efrain moved his family to the USA to live the American dream. Let’s get some tips on this timeless look.

Student Newsletter October 2017 Edition

Student Newsletter October 2017 Edition

Student Newsletter October 2017 Edition


Graduation from Cosmetology School can be exciting, a dream come true but, what’s next? Are you ready to take on your new career?

To prepare you for what is ahead, we reached out to the experts such as salon owners and our very own Farouk Systems Creative Artist Team Members so we can give you the heads up on some key points. We asked them what concerns they have seen with new stylist fresh out of Cosmetology School. To our surprise, their feedback and comments came from many of our conversations stating that new stylists are lacking in multiple technical skills. What does this mean? Well, multiple technical skills can often make or break those wanting to retain their clients. This includes skills such as a simple blow dry, curling, setting, shampooing, and even the correct use of styling products. So, what we want to share with you is having great tools and products does not always maintain your success if you don’t use them correctly.

Right now, you are probably thinking “What does this have to do with retaining my clientele? How do they know if I am using
the correct product?” These are great questions and concerns but we need to address them so, we can help you be prepared and successful. To help, we took this to the Pro’s to see and hear what is happening in their salons so they can help you step up your game!


Bradley Tuggle

Farouk Systems Platform Artist

International educator and platform artist for Farouk Systems, Bradley Tuggle was introduced to the professional beauty profession at a very young age by his grandmother who owned a salon. Deeply inspired, Bradley perfected his talents at the Sassoon Academy before opening BOHO Salon in North Carolina. A firm believer
in education, Bradley is also a North Carolina State Board of Cosmetic Arts Licensed Teacher and Instructor. His creativity and vision have earned him editorial pages in
major beauty publications. As one of the youngest main stage artists at industry shows and events, Bradley is a platform veteran with a rock and roll vibe

Maggie O’ Donald

Farouk Systems Upcoming Artist

Maggie Karcher is a new and upcoming artist with Farouk Systems. As a salon owner and international artist, she incorporates the latest trends into her styling techniques. Maggie’s fresh perspective allows her to take concepts that are straight off the runway and transform everyday client’s looks. Her skills as a colorist and cutting artist defy the norm and inspire others in the industry to strive for excellence.

Q: As a Salon owner what are your main complaints about new stylists and blow drying a client’s hair? What can a new stylist do to “rock out” the perfect blow dry style?
Bradley – “I strongly recommend to take your time when blow drying. First, I suggest for superior control, you should section the hair into 4 parts (top, sides and above the occipital bone leaving the nape area free) Take small precise sections and carefully blow dry each one until you achieve the ultimate result. To perfect your craft, practice on friends, family, mannequins as often as possible in your free time. This will help to build up your speed and technique. What you do behind the scenes is what really counts when the time comes to IMPRESS a salon owner. Blow them away with your skills every chance you have.”
Maggie – I think a lot of new stylist under estimate the power of a beautiful blow dry style. Today, I see a lot of stylists just rushing through a blow dry just to pick up a hot tool. You must remember that the client can do this themselves at home! You want to offer them something they cannot achieve themselves!

Proper blow-drying techniques have the ability to completely change the manageability of the hair. Dry, frizzy hair can become smooth and shiny; and limp, fine hair can become full and voluptuous with just simply using the correct techniques for the outcome you wish to achieve.

My favorite blow-drying technique would definitely be using a round brush. If done properly, you can maintain volume and achieve smoothness without ever having to touch a hot tool. Not to mention, you can also sell round brushes and product by teaching your
client to do it themselves at home.

Q: Why is product knowledge so important for new stylist?
Bradley – “Product knowledge is your time to SHINE!! It’s the one thing that you can do above all else to show your dedication to learning what products work best for a client or guest. STUDY…STUDY…STUDY your products before entering a salon environment. This will give you a heads up on what the salon uses as well as taking every opportunity to inform clients on what the product does, how it works, and why its best for the client’s hair. Knowledge is power!”
Maggie – “Product knowledge is KEY to knowing what products to use on each hair type. Clients come to the salon for a professional opinion on what to use on their hair. If you don't know what you're using, there's no way you can tell a client what is best for their hair. I suggest testing the products on yourself and friends to get feedback. This way you will know first-hand what works and what doesn’t work.”
Q: Does a client service really start at the shampoo bowl?
Bradley – “ABSOLUTELY NOT! It starts the second they enter the salon with a HELLO from the FRONT DESK or GREETER. The service and experience starts from the moment the client walks in the door until the time they leave! Give the BEST experience possible this includes a great shampoo, don’t rush, and give a great mini message…this shows confidence.”
Maggie – “It’s a great way to seal the deal after your greeting. Clients come to the salon because they want to, not because they have to. This is their time to relax and have something done for themselves. Even if they aren't 100% sold on the hairstyle you gave them, if they received a phenomenal shampoo service they will be back for that alone. As a new stylist, getting people back in your chair is key even if it's only for the scalp massage!”
Q: What is the importance of a good set and knowing proper use of styling tools?
Bradley – “CHI tools are the best!! Hands down!! To be an efficient and great stylist, you need to have the proper tools and know when to use them on different hair textures, because everyone’s hair is different and requires different needs and tools. A gourmet CHEF is not going to use plastic forks and knives to create a gourmet meal. A great stylist needs to use the best styling tools to maximize his/her profits. Know your tools, what they offer, temperature settings and how to care for them.”



  • Starting with a natural level 7
  • I pre-lightened with CHI Blondest Blonde + 20vol in 2 different settings to achieve an all over level 10
  • Base - CHI Chromoshines: Vibrant Violet and Hot Fuschia
  • Mid-lengths: CHI Chromoshines: Pure Pink, Pastel Pink, Bright Yellow

I applied the base color all over about 2" from the scalp. Through the mid-lengths I used diagonal sections blending in the other colors. I created additional colors throughout the mid-lengths by not cleaning my gloves aft er every section; i.e. pink and yellow make orange. Just be careful to not mix complimentary colors, you don't want to accidentally make brown!



  1. Be strategic in your posts (don’t post just to be posting something)
  2. Don’t post personal emotions or opinions (not everyone likes what you do)
  3. Post clean imaging with proper lighting
  4. BE OUTSTANDING and different – but always stay professional

"This is post is an action shot taken by a professional photographer and full description of Rose Hip Shine Spray and why and how I use it. It received 24 comments and had nice engagement and well over 1500 likes"


We are truly proud of our Cancun student artist winners. They brought their talents to a new level at our Global Conference in Cancun. Their finished models hit the runway with outstanding editorial looks! The hairstyles they created were exceptional bringing the audience and Dr. Farouk Shami (Chairman and Founder of Farouk Systems, Inc.) to their feet.

According to Dr. Shami, “These bright and talented students are the future of the Beauty industry”. Great job ladies we were so honored to work with you and keep reaching for the stars.

Student artist winner’s, their team of coaches, Instructor of the Year - Mrs. Carranza from Houston Training Schools , Artist of the Year – David Bechet, and Educator of the Year – Angela Leschper, Coach – Joe Peña, Asst. Coach – Jill Lewis. (Cancun Mexico!)