How To – Alba Dorata (Golden Dawn)
A shimmering, ethereal color that dances with light, revealing subtle reflections that shift with every movement. https://www.youtube.com/watch?v=o9ZdStmzeGs Formula 1:1oz Bleach & Shine + 1oz 10 Volume...
How To – Luce Nascosta (Hidden Light)
A delicate interplay of soft highlights and muted base tones, capturing the secret glow hidden within darker strands. https://www.youtube.com/watch?v=avhUFuS52TI Formula 1:1oz Bleach & Shine + 1oz 20...
How To – Crepuscolo (Twilight)
A romantic blend of soft dusk-inspired hues — neither fully dark nor fully light — evoking the poetic in-between moments of day and night. https://www.youtube.com/watch?v=Sy5_jFo2rlM Formula 1:1oz Bleach...
How To – Ombra Profonda (Deep Shadow)
A rich, intense shade that embodies depth and intrigue, perfect for creating contrast and dramatic dimension. https://www.youtube.com/watch?v=eGenJgAKHtE Formula 1 (Lightener):1oz CHI Bleach & Shine + 2oz...
How To – Sera Vellutata (Velvet Evening)
A deep, sensual tone that whispers elegance and mystery, reminiscent of twilight shadows wrapping the hair in richness. https://www.youtube.com/watch?v=TVgqWq3P4SY Formula 1 (Lightener):2oz CHI Ionic High...
How To – Riflesso d’Argento (Silver Reflection)
A shimmering, ethereal color that dances with light, revealing subtle reflections that shift with every movement. https://www.youtube.com/watch?v=kSfMxmJlk8o Formula 1 (Lightener):1oz CHI Bleach & Shine +...
How-To: Sun Ray Cascade – Harmony Collection
The Sun Ray Cascade hair color is a bold yet tasteful look that radiates warmth and confidence. This features a harmonious blend of copper, blonde, and red tones, creating a fiery, multi-dimensional effect...
How-To: Fierce Fusion – Harmony Collection
Fierce Fusion is the epitome of confidence and power. With the big transformation to short blonde hair accented by striking brown lowlights, she radiates a fierce, dynamic energy that commands attention....
How-To: Rhythmic Mocha – Harmony Collection
Rhythmic Mocha is an enchanting hair color that blends power and grace. With long, bouncy hair, it exudes fullness and volume, creating a fierce yet serene look. The layers and natural movement add depth,...
How-To: Rosé Rebel – Harmony Collection
Rosé Rebel is a daring and captivating hair color that blends poise with edge. Its soft, rose-tinted hues exude warmth and femininity, paired with a brave, fearless spirit. This color embodies confidence, as...
How-To: Amethyst Hase – Harmony Collection
Amethyst Hase is a captivating hair color that radiates daring and adventurous vibes. With vibrant purple hues, this cut blends playful energy with style. The rich amethyst color shines with depth and...
How-To: Peachy Blonde Brilliance – Rouge de CHI Collection
This visionary hair color creation is for trendsetters only! Peachy-blonde and reminiscent of the striking patterns of a calico cat, it offers high- octane drama that is destined to ignite social media. This...
How-To: Golden Copper Mocha – Rouge de CHI Collection
Radiant golden copper meets mocha in this stunning look that exudes confidence and style. The warm, sunlit brilliance of the copper melts seamlessly into the darker, chocolate elements for a look as sumptuous...
How-To: Honey Brown Big Energy – Rouge de CHI Collection
This multi-level brunette and blonde with peeks of luminous pastels is a fusion of elegance and contemporary flair. The tones are carefully crafted to mimic the allure of natural sunlight dancing on hair....
How-To: Silver Peekaboo Edge – Rouge de CHI Collection
For the sophisticate with a bad boy streak that can’t be tamed, this trendsetting creation is just the ticket to take a short look from boring to breathtaking. This look seamlessly blends sleek silver blonde...
How-To: Ethereal Peachy Grey – Rouge de CHI Collection
This magical fusion of shades evokes high-octane fairycore in the best way possible. This color-blocked masterpiece seamlessly blends a sumptuous peach with the ethereal charm of light grey in the front bang...
How-To: High Contrast Reverse Money Piece – Rouge de CHI Collection
A color combination as hot as your favorite coffee shop go-to, this fusion of beige blonde with a rich, velvety chocolate mocha, creates a color that is as luxurious as it is striking. The beige blonde base...
Achieve Honey Blonde Highlights with CHI Bleach & Shine
Nothing says quiet luxury like honey-blonde highlights that look like they’re fresh from the French Riviera. Now, with CHI Bleach & Shine, you can help even your darkest-haired clients channel Sofia...
Dark to Stunning Blonde Metamorphosis with CHI Bleach & Shine
Help your clients shake things up this season with a total hair transformation! Finally, your deepest brunettes can realize their blonde dreams AND improve hair health during the bleaching process with CHI...
Embrace Ice Blonde with CHI Bleach & Shine
What’s cooler than being blonde? Ice Blonde! From long, layered cuts to short, edgy men’s cuts, this cool-toned blonde is perfect for any of your clients who are looking to up their cool factor. Achieve Ice...
Channel the French Riviera with this Impressionist Watercolor Pixie
Inspired by the vivid colors and languid ease of the French Riviera, this custom-created color formulation from the CHIC Collection by CHI is perfect for Avant Garde clients. This watercolor-inspired look...
Elegance Meets Edge: Nailing the London Base Pixie
As appropriate for East End boys as it is for West End girls, you can hear London Calling with this mod, grayscale look created for the CHIC Collection by CHI. Evoking gray skies and a classic punk edge,...
Blonde Ambition: How To Achieve Iconic Hollywood Blonde
Inspired by the easy yet put-together glam of Hollywood, this look from the CHIC Collection by CHI is where Old Hollywood glamour meets New Hollywood approachability. The perfect low maintenance...
Purple Reign: Unleash Your Inner Rockstar with Luce Milano
Long renowned as one of the fashion capitols of the world, Milan is known for fashion, innovation, and design. Reminiscent of Milan at dusk, this dark, moody purple was created exclusively for the CHIC...
Parisian Chic: Achieve the Paris Sunset Look
This warm, smoldering look is the ultimate in dark feminine chic. Evocative of dimly lit cafes and intriguing conversations, this versatile look is perfect for any complexion. The inclusion of a classic...
Turn Up the Heat with Rio Red
Known for Carnival, the samba, the bossa nova and sparkling beaches such as Copacabana and Ipanema, the Brazilian city of Rio de Janeiro served as the inspiration for this flamboyant look from the CHIC...
Roses are Red, Vegas is Bold: How to Get the Vegas Rose Look
Known for music, theatrical performances, casinos and high fashion glitz, Sin City served as the inspiration for the final installment in the CHIC Collection by CHI. This beautiful, vivid formulation, created...
