Chapter 10 – The Art and Science of Hair Color

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Did you know that the first thing we see is not the shape or size of an object, but the color?

Color, and especially hair color, is always the most noticeable element of our appearance. As a professional hair color artist, you have the most amazing and powerful tool to transform your client’s image.

Color has been the fastest growing salon service as well as the most profitable salon service, for the past two decades and it continues to grow every year. No other salon service generates more loyalty than hair color.

It is important for cosmetologists to thoroughly understand hair color in order to meet the demands of clients and fashion. To keep up with new fashion trends, for creative expression, to cover gray and to enhance their facial features and haircuts.

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