The Sun Ray Cascade hair color is a bold yet tasteful look that radiates warmth and confidence. This features a harmonious blend of copper, blonde, and red tones, creating a fiery, multi-dimensional effect...
How-To Guides
How-To: Fierce Fusion – Harmony Collection
Fierce Fusion is the epitome of confidence and power. With the big transformation to short blonde hair accented by striking brown lowlights, she radiates a fierce, dynamic energy that commands attention....
How-To: Rhythmic Mocha – Harmony Collection
Rhythmic Mocha is an enchanting hair color that blends power and grace. With long, bouncy hair, it exudes fullness and volume, creating a fierce yet serene look. The layers and natural movement add depth,...
How-To: Rosé Rebel – Harmony Collection
Rosé Rebel is a daring and captivating hair color that blends poise with edge. Its soft, rose-tinted hues exude warmth and femininity, paired with a brave, fearless spirit. This color embodies confidence, as...
How-To: Amethyst Hase – Harmony Collection
Amethyst Hase is a captivating hair color that radiates daring and adventurous vibes. With vibrant purple hues, this cut blends playful energy with style. The rich amethyst color shines with depth and...
How To – Alba Dorata (Golden Dawn)
A shimmering, ethereal color that dances with light, revealing subtle reflections that shift with every movement. https://www.youtube.com/watch?v=o9ZdStmzeGs Formula 1:1oz Bleach & Shine + 1oz 10 Volume...
How To – Luce Nascosta (Hidden Light)
A delicate interplay of soft highlights and muted base tones, capturing the secret glow hidden within darker strands. https://www.youtube.com/watch?v=avhUFuS52TI Formula 1:1oz Bleach & Shine + 1oz 20...
How To – Crepuscolo (Twilight)
A romantic blend of soft dusk-inspired hues — neither fully dark nor fully light — evoking the poetic in-between moments of day and night. https://www.youtube.com/watch?v=Sy5_jFo2rlM Formula 1:1oz Bleach...
How To – Ombra Profonda (Deep Shadow)
A rich, intense shade that embodies depth and intrigue, perfect for creating contrast and dramatic dimension. https://www.youtube.com/watch?v=eGenJgAKHtE Formula 1 (Lightener):1oz CHI Bleach & Shine + 2oz...
How To – Sera Vellutata (Velvet Evening)
A deep, sensual tone that whispers elegance and mystery, reminiscent of twilight shadows wrapping the hair in richness. https://www.youtube.com/watch?v=TVgqWq3P4SY Formula 1 (Lightener):2oz CHI Ionic High...
How To – Riflesso d’Argento (Silver Reflection)
A shimmering, ethereal color that dances with light, revealing subtle reflections that shift with every movement. https://www.youtube.com/watch?v=kSfMxmJlk8o Formula 1 (Lightener):1oz CHI Bleach & Shine +...
How-To: Peachy Blonde Brilliance – Rouge de CHI Collection
This visionary hair color creation is for trendsetters only! Peachy-blonde and reminiscent of the striking patterns of a calico cat, it offers high- octane drama that is destined to ignite social media. This...
How-To: Golden Copper Mocha – Rouge de CHI Collection
Radiant golden copper meets mocha in this stunning look that exudes confidence and style. The warm, sunlit brilliance of the copper melts seamlessly into the darker, chocolate elements for a look as sumptuous...
How-To: Honey Brown Big Energy – Rouge de CHI Collection
This multi-level brunette and blonde with peeks of luminous pastels is a fusion of elegance and contemporary flair. The tones are carefully crafted to mimic the allure of natural sunlight dancing on hair....
How-To: Silver Peekaboo Edge – Rouge de CHI Collection
For the sophisticate with a bad boy streak that can’t be tamed, this trendsetting creation is just the ticket to take a short look from boring to breathtaking. This look seamlessly blends sleek silver blonde...
How-To: Ethereal Peachy Grey – Rouge de CHI Collection
This magical fusion of shades evokes high-octane fairycore in the best way possible. This color-blocked masterpiece seamlessly blends a sumptuous peach with the ethereal charm of light grey in the front bang...
How-To: High Contrast Reverse Money Piece – Rouge de CHI Collection
A color combination as hot as your favorite coffee shop go-to, this fusion of beige blonde with a rich, velvety chocolate mocha, creates a color that is as luxurious as it is striking. The beige blonde base...
Achieve Honey Blonde Highlights with CHI Bleach & Shine
Nothing says quiet luxury like honey-blonde highlights that look like they’re fresh from the French Riviera. Now, with CHI Bleach & Shine, you can help even your darkest-haired clients channel Sofia...
Dark to Stunning Blonde Metamorphosis with CHI Bleach & Shine
Help your clients shake things up this season with a total hair transformation! Finally, your deepest brunettes can realize their blonde dreams AND improve hair health during the bleaching process with CHI...
Embrace Ice Blonde with CHI Bleach & Shine
What’s cooler than being blonde? Ice Blonde! From long, layered cuts to short, edgy men’s cuts, this cool-toned blonde is perfect for any of your clients who are looking to up their cool factor. Achieve Ice...
Channel the French Riviera with this Impressionist Watercolor Pixie
Inspired by the vivid colors and languid ease of the French Riviera, this custom-created color formulation from the CHIC Collection by CHI is perfect for Avant Garde clients. This watercolor-inspired look...
Elegance Meets Edge: Nailing the London Base Pixie
As appropriate for East End boys as it is for West End girls, you can hear London Calling with this mod, grayscale look created for the CHIC Collection by CHI. Evoking gray skies and a classic punk edge,...
Blonde Ambition: How To Achieve Iconic Hollywood Blonde
Inspired by the easy yet put-together glam of Hollywood, this look from the CHIC Collection by CHI is where Old Hollywood glamour meets New Hollywood approachability. The perfect low maintenance...
Purple Reign: Unleash Your Inner Rockstar with Luce Milano
Long renowned as one of the fashion capitols of the world, Milan is known for fashion, innovation, and design. Reminiscent of Milan at dusk, this dark, moody purple was created exclusively for the CHIC...
Parisian Chic: Achieve the Paris Sunset Look
This warm, smoldering look is the ultimate in dark feminine chic. Evocative of dimly lit cafes and intriguing conversations, this versatile look is perfect for any complexion. The inclusion of a classic...
Turn Up the Heat with Rio Red
Known for Carnival, the samba, the bossa nova and sparkling beaches such as Copacabana and Ipanema, the Brazilian city of Rio de Janeiro served as the inspiration for this flamboyant look from the CHIC...
Roses are Red, Vegas is Bold: How to Get the Vegas Rose Look
Known for music, theatrical performances, casinos and high fashion glitz, Sin City served as the inspiration for the final installment in the CHIC Collection by CHI. This beautiful, vivid formulation, created...
Chic Spring Wedding Updo by Mego
Whether your client wants an outdoor wedding with a backdrop of blooming trees or an indoor gathering in a ballroom dripping with roses, this chic updo with its crown of pinned curls will make her look like the queen she deserves to be on her special day.
Sunkissed French Balayage Tutorial with Mego
A French Balayage is perfect for the breezy, chic It Girl look that so many will be coveting this season. But what makes a French Balayage a French Balayage? The secret is a combination of freehand highlighting techniques paired with open-air processing rather than standard foil processing.
Balayage Techniques with the CHI BOND + Lightening System
Watch and learn as CHI Creative Director and master hairstylist teaches you how to minimize bleaching damage with CHI Bond & Seal, and how to create this blended balayage look with a mixture of the Backcombing Technique, the Weaving Technique, and the Contouring Technique.
Rose Chignon Tutorial by Mego
Whether your client wants to channel the next season of Bridgerton, the new Downton Abbey movie, or the perennial classic, Pride and Prejudice (the flawless Kiera Knightley one, of course,) this beautiful, historical romance-inspired rose chignon is sure to impress at the next formal gathering.
How-To: Bubblegum Pink – CHI Chroma Paint Collection 2021
Step by Step on how to create this Bubblegum Pink hair color from the CHI Chroma Paint Collection 2021
How-To: Mermaid Blue – CHI Chroma Paint Collection 2021
Step by Step on how to create this Mermaid Blue hair color from the CHI Chroma Paint Collection 2021
How-To: Blushed Fuchsia – CHI Chroma Paint Collection 2021
Step by Step on how to create this Blushed Fuchsia hair color from the CHI Chroma Paint Collection 2021
How-To: Frozen Candy Apple – CHI Chroma Paint Collection 2021
Step by Step on how to create this Frozen Candy Apple hair color from the CHI Chroma Paint Collection 2021
How-To: Birds Of Paradise – CHI Chroma Paint Collection 2021
Step by Step on how to create this Birds Of Paradise hair color from the CHI Chroma Paint Collection 2021
How-To: Pink and Yellow
Step by Step on how to create this Pink and Yellow hair color from the Modern Renaissance Student Collection 2020.
How-To: Halo Sponge
Step by Step on how to create this Halo Sponge color from the Modern Renaissance Student Collection 2020.
How-To: Pink Mid Pop
Step by Step on how to create this Pink Mid Pop color from the Modern Renaissance Student Collection 2020.
How-To: Golden Brown
Step by Step on how to create this Golden Brown color from the Modern Renaissance Student Collection 2020.
How-To: Modern Lob by Rocky Vitelli
Step by Step on how to create this Modern Lob haircut by Rocky Vitelli from the Modern Renaissance Student Collection 2020.
Here’s the Secret to Smooth, Frizz-Free Hair
Join our International Education Director Fadi as he walks you through a CHI ENVIRO Smoothing technique he uses on clients with healthy virgin and resistant hair.
The Ultimate Blonding Technique How-To
Join Anna Cantu as she shares with you her summer blonde blending technique that your clients will love. Using the new Hemp Bleach and shine your client’s hair will be healthy and shiny, while lifting up to 9 levels. This simple technique works great on all levels of hair. So come join Anna on some summer blondeing fun!
How-To: CHI Enviro Smoothing Treatment
Today’s Fashion dictates healthy, shiny hair, and our clients are wanting more manageability and less Frizz. The CHI Enviro Smoothing System is simple, fast, and will leave your clients hair stronger, smoother and more manageable.
How-To: Rose Gold Color
Scroll down to follow the step-by-step using the CHI BOND + Lightening System, CHI Shine Shades, and more. The result will be pure (rose) gold.
How-To: Apply CHI Enviro American Smoothing Treatment and Color
Using lower volumes are recommended because you have already processed the hair using the CHI ENVIRO Smoothing system. Process using your professional judgment.
How-To: Sun-Kissed Babylights
Come Spring and Summer, women are looking to add a little glow to their tresses. Whether it’s ultra-flattering babylights or face-framing golden blonde strokes, CHI Global Board Artist Anna Cantu is breaking down the technique to achieve a natural and perfectly sun-kissed look using the CHI BOND + Lightening System
This CHI Chromashine Look Is Sublime
The next big color has arrived, and it’s here to usher in a sultry season: Lime Green. Don’t believe us? Billie Eilish and Dua Lipa are a few celebs who’ve amped up the edge factor by adding this vibrant color to their tresses. Inspired to take the plunge? Follow the full CHI Chromashine color and cut step-by-step by CHI Global Board Artists Anna Cantu and Rocky Vitelli. The results, from their I.D.ENTIFY Collection, are literally sublime.
This CHI Chromashine Color is a Total Mood
There is a brighter, sunnier shade of blonde that is cropping up on social media feeds: Yellow. It’s a bold hue guaranteed to turn heads, and make a statement.
This CHI Chromashine Color is Peachy Keen
The result is a beautiful dark to light gradient of color from mid-lengths to the tips that will give the effect of a sun-kissed look. Watch Farouk Systems Elite Artist Ivan Rodriguez achieve this using CHI Ionic Cream Color, CHI Shine Shades and more.
Shatush Technique: The Sun-Kissed Trend for Spring
The result is a beautiful dark to light gradient of color from mid-lengths to the tips that will give the effect of a sun-kissed look. Watch Farouk Systems Elite Artist Ivan Rodriguez achieve this using CHI Ionic Cream Color, CHI Shine Shades and more.
This Silver is Spring’s Coolest Trend
Spring might be right around the corner, but the latest hair trend seems to be taking a turn for the chilly and making iciness look hot—silver hair.
Live Webinar Recap – Chapter 11: Salon Texture Services
Executive Master Educator, Joy Williams stunned us with how simple and safe it is to do a same day color service with a relaxer utilizing CHI Ionic Liquid Shine Shades Liquid Color and the CHI Deep Brilliance Relaxer!
Live Webinar Recap – Chapter 8: The Artistry of Hairstyling
Chapter 8: The Artistry of Hair Styling – Dura CHI Curling Iron – CHI Hair Care. Finish the look with Royal Treatment Hairspray.
Chapter 8: The Artistry of Hair Styling
Chapter 8: The Artistry of Hair Styling – Dura CHI Curling Iron – CHI Hair Care. Finish the look with Royal Treatment Hairspray.
Melissa Gonzalez Recap: The Art and Science of Hair Color – Sombre
Elite Artist and Educator Melissa Gonzales was able to create subtle brightness for her model by using the CHI Infra High Lift Colors. She shared some amazing tips on how to achieve the perfect Sombre color using a creative hand painting technique.
CHI Academy Online Live Webinar Recap – Chapter 6: Characteristics of the Hair- Balayage Color Tutorial
Creating this beautiful Balayage color — using CHI Infra High Lift color or any service on a client – all comes back to the Influencing Factors and Characteristics of the Hair as found in Chapter 6 of the CHI Cosmetology Book.
How-To: Euro Color Painting
The Metropolitan Collection – Euro Color Painting – The look is always polished with a combination of strong CHI Style and Finish products.
How-To: Bohemian Color Blending
How-To: Bohemian Color Blending – Bohemian Chic – CHI Hair Care – The bright color detail with CHI Chromashine emphasizes the complete look.
How-To: Mystic Color Melt Technique
The Metropolitan Collection – Mystical Melt – The look is always polished with a combination of strong CHI Style and Finish products.
The Metropolitan Collection – Retro Posh Color
The Metropolitan Collection – Retro Posh – The look is always polished with a combination of strong CHI Style and Finish products.
How-To: Salted Caramel Tresses
How-To: Salted Caramel Tresses – CHI Hair Care Learn how to give your client extra luscious locks that are sweeter than candy.
Copper Golden Fusion – Cut and Color
Copper Golden Fusion – Cut and Color. This foliage-inspired Copper Golden Fusion shade with a graduated bob highlights the season’s hottest hair trends for elegant, fashion-forward style.
Cranberry Merlot – Cut and Color
Watch the full cut and color tutorials to see how Farouk Systems Global Artist Rocky Vitelli creates this chic, on-trend look using CHI Color and the most innovative CHI Haircare styling tools!
Amethyst Grey – Cut and Color
CHI Global Artist Rocky Vitelli creates an Amethyst Grey look using CHI Shine Shades and the new Chromashine hues.
Stardust Collection – Ziggy Inspiration
The Stardust Collection is a color romantic adventure in balance with the multi-layered hairstyles, from edgy activated curls to romantic smooth high gloss. The colors, using CHI Shine Shades Liquid Color are a natural 3-dimensional harmony and reflection of tones and levels to create a cluster of tones, featuring a marriage of cool and warm tones or the popping colors of CHI Chromashine. The Stardust Collection is inspired by the 70’s designs. The combination of volume, texture and high gloss colors makes this collection a luminous combination between shape and color. The haircuts contain a disparity of layers that create freedom and movement for many varieties of styling options. The combination of Farouk Systems Inc. color, products and tools give the artist the ability to produce the necessities of fashion forward hair.
Stardust Collection – Cosmos Inspiration
The Stardust Collection is a color romantic adventure in balance with the multi-layered hairstyles, from edgy activated curls to romantic smooth high gloss.
Stardust Collection – Galaxy Inspiration
The Stardust Collection is a color romantic adventure in balance with the multi-layered hairstyles, from edgy activated curls to romantic smooth high gloss. The colors, using CHI Shine Shades Liquid Color are a natural 3-dimensional harmony and reflection of tones and levels to create a cluster of tones, featuring a marriage of cool and warm tones or the popping colors of CHI Chromashine. The Stardust Collection is inspired by the 70’s designs. The combination of volume, texture and high gloss colors makes this collection a luminous combination between shape and color. The haircuts contain a disparity of layers that create freedom and movement for many varieties of styling options. The combination of Farouk Systems Inc. color, products and tools give the artist the ability to produce the necessities of fashion forward hair.
Stardust Collection – Sphere Inspiration
The Stardust Collection is a color romantic adventure in balance with the multi-layered hairstyles, from edgy activated curls to romantic smooth high gloss. The colors, using CHI Shine Shades Liquid Color are a natural 3-dimensional harmony and reflection of tones and levels to create a cluster of tones, featuring a marriage of cool and warm tones or the popping colors of CHI Chromashine.
Lavender Blonde from CHI’s I’M BLONDE COLLECTION
With the I AM BLONDE collection, CHI Artistic Director Patrick Kalle and Color Director Richard Jordan sought to redefine the standard definition of blonde. From blorange to lavender, this inspired collection proves that blondes really do have more fun! Watch the video below to see how this unique and majestic color combination was created for the collection utilizing a color formulation that can only be created from CHI Creative Color.

























































